Research Executive - marketing research
Mercaplan GUA
Fecha: hace 4 semanas
ciudad: Guatemala Ciudad, Guatemala
Tipo de contrato: Tiempo completo
Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
• Design, coordinate, and execute quantitative and qualitative market research studies.
• Analyze consumer trends, customer behavior, and commercial opportunities.
• Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
• Identify business opportunities based on research findings.
• Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
• Coordinate with suppliers, field teams, and digital research platforms.
• Support the development of commercial proposals and marketing strategies based on data-driven insights.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related fields.
• Proven experience in market research with a commercial focus.
• Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
• Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
• Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
• Strong executive communication and persuasive skills.
• Project management capabilities and results-oriented mindset.
Core Competencies
• Analytical and strategic thinking.
• Commercial proactivity and initiative.
• Negotiation and relationship-building skills.
• Adaptability and ability to work in multicultural environments.
• Professionalism, ethics, and confidentiality.-Requerimientos- Educación mínima: Universidad
3 años de experiencia
Idiomas: Inglés
Edad: entre 25 y 40 años
Conocimientos: Análisis de ventas, Cierre de negocios, Abordaje de clientes, Análisis de investigación, Analítica de marketing
Licencias de conducir: automóviles / carros
Palabras clave: investigacion, research, directivo, mando, gobierno, regencia, executive, managing, ejecutivo, mercadotecnia, marketing, mercadeo
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
• Design, coordinate, and execute quantitative and qualitative market research studies.
• Analyze consumer trends, customer behavior, and commercial opportunities.
• Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
• Identify business opportunities based on research findings.
• Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
• Coordinate with suppliers, field teams, and digital research platforms.
• Support the development of commercial proposals and marketing strategies based on data-driven insights.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related fields.
• Proven experience in market research with a commercial focus.
• Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
• Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
• Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
• Strong executive communication and persuasive skills.
• Project management capabilities and results-oriented mindset.
Core Competencies
• Analytical and strategic thinking.
• Commercial proactivity and initiative.
• Negotiation and relationship-building skills.
• Adaptability and ability to work in multicultural environments.
• Professionalism, ethics, and confidentiality.-Requerimientos- Educación mínima: Universidad
3 años de experiencia
Idiomas: Inglés
Edad: entre 25 y 40 años
Conocimientos: Análisis de ventas, Cierre de negocios, Abordaje de clientes, Análisis de investigación, Analítica de marketing
Licencias de conducir: automóviles / carros
Palabras clave: investigacion, research, directivo, mando, gobierno, regencia, executive, managing, ejecutivo, mercadotecnia, marketing, mercadeo
Cómo postularme
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